Search Engine Optimization(SEO) and pay-per-click (PPC)

 Search engine search Search Engine Optimization(SEO) and pay-per-click (PPC) for beauty marketing

  1. Advertising and seo are two popular ways to increase traffic to a website. Owners of skin care businesses must decide which is the best method to use on their sites. Both skin care SEO and PPC can produce excellent results but they do so within different timeframes and using different approaches. Learn more to identify which is more appropriate for your company.

Google AdWords is one of the most popular PPC advertising programs. Advertisers pay to display ads in the sponsored results portion of the search engine results page. The fee is based on the competitiveness of the keyword and is paid each time a reader clicks through from the ad to the advertiser website. SEO is a free way to build online traffic through the achievement of high natural search results rankings. These results are displayed next to sponsored results.

To use SEO effectively, website administrators must follow best practices for getting the site displayed more prominently and more often on the search results pages. Getting to page one of a natural search results page can take time and getting to the top spot can take even more. However, the targeted free traffic that follows is usually more than worth this investment.

Budget and needs determine which approach is best. Entrepreneurs who need more website traffic quickly and do not mind paying for it should consider PPC. Many site owners use PPC to test website variables to improve conversion rates. PPC provides the traffic required to generate the data desired. Entrepreneurs with tiny advertising budgets may find it more worthwhile to invest their time in implementing SEO. They will need to keep abreast of SEO algorithm updates so their sites do not become casualties of search engine refinements.

Entrepreneurs interested in PPC advertising should review the average cost-per-click (CPC) for their industry. The Google External Keyword Research Tool is helpful with this because it includes a Traffic Estimator feature. Average CPCs can be quite high within an industry, as a $28.55 average CPC for the keywords “auto insurance” reveals.

The competitiveness of search engine results pages for targeted keywords is another factor to consider when determining whether skin care SEO or PPC is the best method. The Google External Keyword Research Tool reveals the estimated level of competition for a provided keyword. In many cases, combining SEO and PPC advertising proves to be an effective method, avoiding the need to choose one or the other.

50 Highest Paying AdSense Keywords

50 Highest Paying AdSense Keywords provides a list of 50 of the highest paying keywords for a particular subject. The PPC/CPC amounts are as-of the date published, according to Google AdWords keyword traffic estimator.

If you aren't already making hundreds of dollars a day using Google AdSense targeted ads on your site.

"Weight Loss" Keywords

  • Keywords Estimated Avg. CPC
  • fat loss 4 idiots $32.20
  • lose weight now $12.38
  • nutrisystem weight loss $11.85
  • diet and weight loss $9.89
  • hoodia weight loss $8.87
  • lexapro weight gain $8.50
  • diet pills weight loss $8.32
  • nutri system weight loss $8.06
  • fast weight loss diet $7.95
  • weight loss spa $7.86
  • weight loss surgeries $7.82
  • best weight loss diet $7.82
  • surgical weight loss $7.53
  • weight loss diet $7.43
  • weight loss surgery $7.40
  • weight loss support $6.69
  • la weight loss diet $6.28
  • surgery for weight loss $6.16
  • diet for weight loss $6.15
  • weight loss tablets $6.12
  • weight loss program $6.03
  • dotty's weight loss zone $5.54
  • weight loss tools $5.43
  • weight loss solutions $5.14
  • weight loss plans $4.88
  • weight loss programs $4.60
  • quick weight loss diet $4.13
  • pill for weight loss $4.13
  • weight loss by the numbers $4.10
  • weight loss for women $4.03
  • ultimate weight loss solution $4.01
  • weight loss pills $3.77
  • weight loss tablet $3.71
  • medical weight loss clinic $3.67
  • weight loss recipes $3.67
  • best weight loss product $3.67
  • weight loss business $3.64
  • weight loss $3.62
  • weight loss food $3.57
  • fastest way to lose weight $3.55
  • weight loss camps $3.50
  • weight loss camp $3.48
  • ultimate weight loss $3.43
  • weight loss com $3.42
  • weight loss product $3.36
  • low carb weight loss $3.29
  • quick weight loss $3.26
  • physicians weight loss $3.25
  • ephedra weight loss $3.25
  • menopause weight gain $3.24

But besides beauty other high cpc keywords are 

The most popular keywords, on the other hand, are Farmer’s insurance with a volume of 450,000 monthly searches, farm insurance (450,000), car insurance (368,000), and travel insurance (368,000). 

The Most-Paying Keywords in the US

The most expensive keywords in the Online education niche are “start online college today” at $68.22, “apply for online college classes” ($67.36), and online college application ($66.08). The most popular keywords have search volumes ranging from 550,000 to 110,000 monthly searches.

The Most-Paying Keywords in the US

In Marketing and Advertising, the costs of the most expensive keywords are relatively close, ranging from only $27.85 for “email marketing” to $20.95 for “seo consulting services.” The most popular keywords are much more general terms, like “PR” and “marketing,” ranging from 90,500 to 135,000 monthly searches

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